Dofollow Backlinks vs. Nofollow Backlinks
When a website links to another website, the website can be linked in two ways. The first method is a dofollow link and the second method is a nofollow link. Although both types of links achieve the same goal of linking the original site to the destination site, they tell search engines two different things.
Let's talk about the difference and uses of dofollow and nofollow backlinks.
What is Dofollow Backlink?
A dofollow link is an SEO-friendly link that overrides the authority of the original site on thedestination site. This transfer of power is called "link juice". Having dofollow backlinks will help increase your website's domain authority or domain rank, which in turn will help improve your keyword rankings.
By default, links are dofollow, so you don't need to use rel="dofollow" when linking to a website.
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What is Nofollow Backlink?
A nofollow or backlink is a link that conveys no authority to the site it points to. These links are not useful for SEO. To create a nofollow link, add rel="nofollow" to the code when linking to the site.When Do You Use Nofollow Backlinks?
Nofollow backlinks should be used when you don't want to pass link juice or don't endorse the linking site. For example, nofollow backlinks were not recognized by search engines until 2005, when comment spam became a problem. Webmasters can create links in the nofollow comment field so sites don't benefit from link spam comments.Other situations where you can use nofollow links are sponsored links, affiliate links, or user-generated content.
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